Friday, August 6, 2010
The Car Government Builds for (not) Every Man
There it is: the pride of Government Motors; even Prez Obama had to sit behind the wheel to enjoy the new-car smell of the Chevy volt and the billions in Government money that props it up.
You see, the Chevy Volt has a couple of techical features that at first might seem to cramp its style: a range of 40 miles on a full battery charge and enough room for perhaps two full-sized adults and precious little luggage.
With its $41,000 price tag, it has a couple of marketing problems also. The first is, most people can't afford it even if they wanted one. But no fear, the Government is offering a $7,500 tax rebate to those who persevere and actually buy one of these things.
That raises a question, will anyone buy it? Yes, says GM's marketing consulting firm; Deloitte Consulting says that the demand for such cars is from “young, very high income individuals” from households that make more than $200,000 a year, which is why the Volt will be rolled out in upscale, trendy urban markets.
Isn't that just so special? The working class folks who can't afford such a monstrosity will be paying taxes to subsidize the upper-income somethings with no children who will buy it.
Sounds like a scheme only Michelle "Antoinette" Obama could make up!
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